About Us
Matt Fruge
Matt Fruge is the founder and CEO of SquareDash – a payment advance system built exclusively to help roofing business owners solve accounts receivable and cash flow management challenges.
Born out of necessity, Matt started SquareDash in 2022 after running Roofmark Construction successfully for over 10 years in the Dallas-Fort Worth market. The company aims to help roofing contractors – in particular those starting up – to stop acting like a bank and achieve predictable and positive cash flow faster.
A US Navy veteran and graduate of the University of North Texas, Matt lives in Texas with his wife and three children.
Favorite Quote: “Try not to become a man of success, but rather try to become a man of value.” Albert Einstein, “Patience is the art of concealing your impatience.” Guy Kawasaki
Favorite Business Book: “Profit First” by Mike Michalowicz, “Essentialism” by Greg McKeown
Favorite Meal: Gumbo
Favorite Sport: Skiing
Favorite Vacation Spot: Anywhere you can ski.
Matt Fruge
Elliott Poston
For almost 20 years, Elliott Poston has made the work of translating complex technical solutions into simple and beautiful software products for end users look easy. Having worked across a wide range of vertical markets, from facility and asset management to motor vehicle manufacturing and transportation, from oil and gas to healthcare and many other industries in between, Elliott joined SquareDash in 2021.
As the head of product development, Elliott is SquareDash’s most vocal customer champion and advocate. He’s the first person you should call with a feature request, challenge, or complaint and will set his analytical mind in motion toward figuring out a solution that will solve your and many other roofing company owners' trouble industry-wide.
A graduate of Oklahoma State University, Elliott lives in Dallas, TX with his fiance Dionne.
Favorite Quote: "The secret to getting ahead, is getting started." - Mark Twain
Favorite Business Book: $100M Offers by Alex Hormozi
Favorite Meal: Street Tacos or Michelin Stars. I love it all.
Favorite Sport: Formula 1, MLB
Favorite Vacation Spot: Tokyo, Japan or most of SE Asia.
Elliott Poston
Robert Menditto
Rob is tasked with streamlining operations to ensure that the company runs efficiently and effectively. With over 30 years of experience in management, operations and digital consulting, Rob helps optimize people, process, and technologies to deliver spectacular results across all channels and throughout the customer journey.
An expert in organizational design, process optimization, and enterprise technology solutions Rob positions SquareDash for explosive growth. He prides himself on being an ethical, high energy leader who produces exceptional results and who coaches, motivates and elevates others to perform at their highest level.
A Master of Science, Instructional Technology graduate of Bloomsburg University of Pennsylvania, Rob lives in Texas with his wife and four children.
Favorite Quote: “Luck is the point in time where opportunity meets preparation”
Favorite Business Book: “Vivid Vision” by Cameron Herold, “The Infinite Game” by Simon Sinek
Favorite Meal: Anything his family cooks…
Favorite Sport: Coaching football
Favorite Vacation Spot: New Jersey Shore and Gulf Shores, AL
Robert Menditto
Salvatore Saieva
Salvatore Saieva brings SquareDash’s payment advance system to life. As the company’s CTO, Sal weaves his extensive experience managing systems and network infrastructures, application production environments, and software development initiatives for global financial services and FinTech corporations to solving accounts receivable and cash flow management challenges for the roofing industry.
With prior executive experience at three financial services startups and as a Divisional CTO for a Fortune 100 company, Sal executes SquareDash’s product roadmap by managing highly effective Engineering teams using Agile methodologies and practices.
A Computer Science graduate of Queens College, CUNY and an active Mentor for two Graduate Degree programs in NYU’s Tandon School of Engineering, Sal lives in Northern NJ and is a proud Husband and Father of two children.
Favorite Quote: “Satisfaction comes from doing quality work.” -Kent Beck; Extreme Programming Explained: Embrace Change.
Favorite Business Book: Rework by Jason Fried and David Heinemeier Hansson.
Favorite Meal: Almost anything if accompanied by wine.
Favorite Sport: Football
Favorite Vacation Spot: Bermuda
Salvatore Saieva
Our Origin Story
At SquareDash, our journey began with a simple, yet excruciating realization: contractors across the U.S. are operating in a broken system. A cash flow crisis is crippling business and putting companies into bankruptcy—and it's a problem that our founder Matt Fruge experienced firsthand.
While running his seemingly thriving and rapidly expanding roofing business Roofmark Construction, Matt found himself struggling with cash flow issues stemming from delayed payments on jobs associated with insurance claims.
With payments on completed work taking 60 days or longer to arrive, the drain on his company's financials was devastating. This strain led him to a pivotal decision: he would put together a team dedicated to helping support contractors with cash flow problems.
SquareDash: No More Delayed Payments on Insurance Claims
In 2022, SquareDash was born. Our mission is to empower roofing and restoration contractors, and get them paid faster. A lot faster. Through our proprietary fintech platform, contractors can get cash in the bank up front before work starts.
With our payment advance system specifically designed for roofers and restoration contractors, business owners can maintain a predictable and reliable cash flow instead of relying on the whims of the insurance company.
Our commitment to helping roofers is rooted in Matt's extensive experience and passion for helping others. Veteran-owned and based in Fort Worth, TX, SquareDash is proud to be solving real problems for contractors across the nation.
Backed by the best
SquareDash is backed by some of the most prominent and reputable investors and innovation-focused capital groups, including:
Hivers
Early-stage, venture financing for military veterans
PenFed
America’s second-largest federal credit union
The Council
Angel investment group for founders reshaping outdated industries
The Hustle Fund
Investments for early-stage startups
In March 2024, SquareDash raised over $20 million, enabling us to accelerate growth and fuel our impact. Read more about our journey and latest achievements here:
Ready to Improve Your Cash Flow? Let's Talk.
Plus, when you complete a brief company overview, we’ll waive the set-up fee when you become a customer—a $499 value!
