February 2, 2024
5 min read

Who’s Matt? And What is SquareDash?

Matt Fruge
Founder and CEO
Hi, I’m Matt, founder and CEO of SquareDash. Right off the bat, there are two things you should know about me:

I’ve always loved helping people. And I’ve never been very good at sitting still.

After growing up in Beaumont, Texas I joined the United States Navy so I could see more of the world while I served my country as an Avionics Technician. Once I was honorably discharged, I found that I had a knack for selling, and that led me to a job knocking on doors for a roofing company. It wasn’t glamorous, but at least I was always on the move. And I discovered that I was pretty good at talking to people (and not taking rejection too personally.)

In 2010, I felt like I had learned enough about the business to go out on my own, and I launched Roofmark Construction. And let me tell you, we grew in a hurry.

More people. More projects. More revenue. That’s all good, right?

Plot twist: Roofmark’s rapid growth almost sent me into bankruptcy.

All my costs—draws, commissions, salaries, materials—were front-loaded. But on a lot of jobs, I was waiting 90 days or more to get paid, and even then it required driving all over town at the end of a 12-hour day, chasing down checks when I should have been having dinner with my family.

When I tell you we had cash flow problems … it was a full-on cash flow catastrophe. I tried to get a line of credit, but our financials didn’t support it. I even experimented with Merchant Cash Advances—selling our future receivables—but with interest rates as high as 60%, the drain on our cash was devastating.

This never-ending cash crisis wasn’t unique to Roofmark. Almost every contractor I met that dealt with insurance claims was feeling the same pain. What I discovered, in the most excruciating ways possible, was that we were all working in a broken system.

So, I decided to fix it.

That’s what contractors do, right? See problem, fix problem. So I put together a team and we created SquareDash—the technology platform dedicated to helping contractors get paid faster on jobs being paid through insurance claims. A lot faster. Like, cash in the bank up front, before work starts, instead of after 60 days or even longer. With SquareDash, contractors can:

  • Maintain reliable cash flow
  • Start jobs sooner
  • Grow faster
  • Never chase another paper check
  • Stop dreading Fridays
  • Sleep like a baby!

I’m going to tell you more about the SquareDash platform in our next blog post. But if you just have to know now, feel free to email me and we can set up some time to talk.

About SquareDash

SquareDash is a veteran-owned financial services company based in Dallas, Texas. Our proprietary fintech platform is solving the cash flow crisis for contractors around the U.S. who deal with insurance claims. Learn more at SquareDash.com.

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